Strategic Research - Bespoke Business Modelling - Customer Experience

Healthcare is what we do.  We love to diagnose the core business problem and discover new business opportunities. We love to explore multiple perspectives to help you chose the best ‘therapy’ for your business. We thrive on close collaboration and work hard to be considered an essential extension of your core team. That’s our passion.

Our experience positions us to hit the ground running. We complement your capabilities, but also challenge conventional thinking. Our unbiased perspective brings objectivity and facts to the table. For over 15 years, we have been sparring partner and advisor to our clients, helping overcome both internal and external barriers to success.

Cogent Healthcare’s focus is on supporting mission critical commercial decisions for bio-pharmaceutical manufacturers and other health care organizations. We bring together best-in-class solutions around strategic research, business modeling and customer experience in order to help transform development projects into commercial success, grow the top line, build robust product or business portfolios, utilize sales and marketing resources more effectively, reinvigorate mature brands, and prepare for disruptive changes in the market & competitive landscape – always striving to build long term business value.

Cogent’s network of experts with relevant, specialized expertise, combined with our experience working across functional and geographic boundaries, ensures that our clients have a seamless experience with a single point of accountability for the project success.

Strategic Research

Today’s huge investments in 3rd party data, sophisticated analytics, and primary market research are wasted when you find that each vendor, each information source generates inconsistent, often even contradictory information … leaving you wondering what to believe and with no clear answers.

Cogent solves this problem by starting with critical business questions and working backward to identify the relevant pieces of information needed to help you make business decisions with confidence.

Bespoke Business Modeling

We design bespoke models to put you in the driver’s seat of evaluating various business or investment strategies.  Our models are customized to capture market research findings and our market research is designed to populate the models with the right inputs.  We put the puzzle pieces of primary market research, 3rd party data, internal data together to answer not only WHAT is going on, but WHY stakeholders behave as they do – generating a deeper understanding for our clients and true insights on how their strategies will play.  Tailor-made for each case / client / product.

Customer Experience - Launch preparation

The preparation of pharmaceutical launches extremely time and resource intensive over extended periods of time; nevertheless, some of our “rockets” never reach the orbit. A relentless drive to understand and truly improve the customer’s experience is the foundation for any launch planning. Who is the customer really?  What are their hidden needs?  How are they experiencing your competitors services?  What is your unique value proposition?  Having clarity on what is critical for the customer aligns the organization and can save essential time and resources. We can shine a light on the customer and bring your team to focus more externally than internally – paving the way to a successful launch in 3 months or three years.

Business Alignment

Business alignment means that everything from the highest-level strategies (board and HQ functions) to the execution at the front-line (affiliates, customer-facing teams) supports the same objectives and works in harmony to get the most bang for your buck.  We work on three levels to help organizations become more effective and efficient:

• Ensure alignment between the real business opportunity and the resources required to capture it

• Achieve fit between customer needs and motivations with the value proposition and marketing messages to effectively change behaviors

• Coordinate activities across the organization to translate strategic intent into a single, cohesive initiative where the whole is more effective than the sum of its parts. 

We continually ask how each department’s efforts contribute to the overall value that the customer gains from our products and services – testing whether each part adds or takes away from the value proposition for the patient, doctor, and payer.

R&D and Medical Affairs

It is nowadays widely recognized that our pharmaceutical industry is at a crucial tipping point. Specifically, in addition to usual efficacy & safety data, cost effectiveness, budget impact and even Real Word Evidence (RWE) are required. 

Such an increasingly challenging context calls for early integrated RDMA and market access strategy.  With our exclusively highly experienced cross functional team and external experts networks, Cogent Healthcare can efficiently support you with the development and implementation of critical tactical activities.

Have we caught your interest? Should you have any questions, feel free to contact us at any time.