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  <url>
    <loc>https://www.cogent-hc.com/najy-alsayed</loc>
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    <lastmod>2020-04-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/1579516322072-46FSNVPVGJ4O8J93YLUZ/Najy+Alsayed.jpg</image:loc>
      <image:title>Najy Alsayed - Najy Alsayed</image:title>
      <image:caption>Dr. Najy Alsayed brings a widely recognized strategic thinking and performance driven mindset. Combining this with a strong customer impact and innovation focus, he has efficiently led and built international Medical affairs organizational capabilities. His skills and expertise were forged over decades of leadership roles in top Pharmaceutical companies, complemented with extensive academic experience and credentials. Working client-side, he was instrumental in achieving outstanding registration and fast market access of 7 major Global brands across 5 disease areas covering development to registration and launch phases. Dr. Najy Alsayed experience in pharmaceuticals spans over 25 years with multiple careers in Pharma, where he held national and international positions of increasing responsibility across clinical development, medical affairs, project management, as well as global sales &amp; marketing. He also ran a multinational consulting company focused on R&amp;D portfolio optimization and clinical development strategies.</image:caption>
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  </url>
  <url>
    <loc>https://www.cogent-hc.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2020-04-12</lastmod>
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      <image:title>About</image:title>
    </image:image>
    <image:image>
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      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.cogent-hc.com/team</loc>
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    <priority>0.75</priority>
    <lastmod>2023-10-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/e9820699-e394-43fd-98b6-b21dafb1f3dd/Zillikens-%C2%A9UlrikeSommer-4555b3.jpg</image:loc>
      <image:title>Team - Stefan Zillikens</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/1578947051863-8WI1VAX82HZZCPQLS7U5/erin.jpg</image:loc>
      <image:title>Team - Christian Neckermann</image:title>
      <image:caption>Christian Neckermann founded Cogent Consulting in 2005. His passion and primary reason for building Cogent Consulting is to provide senior executives with a more robust and objective foundation for strategic decisions – fostering discipline in decision-making and organizational accountability that drives better business outcomes. Find out more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/1579020294554-IJW4J1T6R1C2JT9FOCPB/thomas.jpg</image:loc>
      <image:title>Team - Thomas Teyke</image:title>
      <image:caption>By combining an extended scientific career with profound expertise in management consulting, Thomas has delivered innovative solutions to numerous clients within the biotech, pharmaceutical, and device industry. Within these industries, Thomas has supported a range of clients - from start-ups to global, multinational companies - in long-range strategic planning, alignment of R&amp;D strategy with corporate strategy, product and project portfolio optimization, as well as securing and improving market access. Find Out More</image:caption>
    </image:image>
    <image:image>
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      <image:title>Team</image:title>
      <image:caption>Enginologi</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/1585895843918-H3DXSAFSU48EW02GKTDL/primusconsulting_logo.jpg</image:loc>
      <image:title>Team</image:title>
      <image:caption>Primus Consulting Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/45b8fcd0-e596-480a-9e9d-46e6f9ebc3c6/Screenshot+2023-10-02+at+18.01.34.png</image:loc>
      <image:title>Team</image:title>
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    <image:image>
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      <image:title>Team</image:title>
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  </url>
  <url>
    <loc>https://www.cogent-hc.com/contact-us</loc>
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    <priority>0.75</priority>
    <lastmod>2022-05-07</lastmod>
  </url>
  <url>
    <loc>https://www.cogent-hc.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-08-30</lastmod>
  </url>
  <url>
    <loc>https://www.cogent-hc.com/christian-neckermann</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/1578946823139-2I0E0IHDT2R1YQJEI6BS/christian.jpg</image:loc>
      <image:title>Christian Neckermann - Christian Neckermann</image:title>
      <image:caption>Christian Neckermann brings over 25 years of driving commercial success for innovative products across pharmaceuticals, biotech, and consulting. He specializes in translating customer insight and market analyses into effective go-to-market strategies - unlocking new market opportunities, enabling high-impact launches, and generating profitable growth. In 2005, he launched Cogent Healthcare with a mission to empower senior executives with sharper, data-driven insights for critical strategic decisions.  Committed to analytical rigor and real-world results, he built Cogent to instill greater discipline, objectivity, and accountability at every management level – accelerating business performance and growth. Christian has lead market assessments and product launches in over 30 countries, including leading a 24-country initiative that doubled product sale from $300M to over $700M in just three years. He has advised biotech start-ups on commercialization strategies that drove successful fundraising rounds and an IPO. He partnered with international marketing teams in the global anti-microbials space to outperform peer countries by more than 40%. He also developed an award-winning CRM program that moved the diabetes market from price to value-based competition, achieving market leadership for his client within two years.</image:caption>
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  </url>
  <url>
    <loc>https://www.cogent-hc.com/insights</loc>
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    <priority>0.75</priority>
    <lastmod>2025-05-12</lastmod>
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  </url>
  <url>
    <loc>https://www.cogent-hc.com/stefan-zillikens</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/1578947183214-AZN3M4MFNUM5C1BSXBIF/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Stefan Zillikens - Stefan Zillikens</image:title>
      <image:caption>A 20-year veteran in the pharmaceutical industry, Stefan brings first-hand experience managing all stages of a product lifecycle from early launch planning, through mature brand innovation, to Loss of Exclusivity Optimization (LOE). Based on his strong scientific background, Stefan is able to define the precise product positioning and target patient profile(s) that form the foundation for a successful product commercialization strategy. His industry experience – spanning senior positions in a small biotech to regional and global responsibilities for both mid-size and top 10 pharmaceutical companies – have taught him that the successful transformation of a medical scientific asset to a commercial success consists of equal parts of building internal commitment and external education/buy-in across many diverse stakeholders. Having managed numerous strategic projects, Stefan has learned to create alignment across internal functions, such as clinical development, regulatory affairs, and market access/reimbursement, around the needs of the customer. It requires teamwork and commitment to develop the fact-based, realistic, and comprehensible business cases for all stakeholders: patients, physicians, payers, and regulatory agencies … as well as company management/shareholders. Scarce resources and stiff competition on both the manufacturer and customer side, can derail any project if one critical stakeholder group does not buy in.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogent-hc.com/thomas-teyke</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1cc452d737fe705a4c9b59/1579516749198-QOLLCI4KI5GVLAQYXAMS/thomas.jpg</image:loc>
      <image:title>Thomas Teyke - Thomas Teyke</image:title>
      <image:caption>By combining an extended scientific career with profound expertise in management consulting, Thomas has delivered innovative solutions to numerous clients within the biotech, pharmaceutical, and device industry. Within these industries, Thomas has supported a range of clients - from start-ups to global, multinational companies - in long-range strategic planning, alignment of R&amp;D strategy with corporate strategy, product and project portfolio optimization, as well as securing and improving market access. Thomas brings a critical perspective to his client engagements: Recognizing that in healthcare, market success is not only driven by product quality, but, increasingly so, by political, regulatory and other healthcare system constraints. Thomas’ in depth experience with health economics, cost/benefit analyses, reimbursement systems, and the payer landscape becomes an essential component in the development of a holistic strategy for achieving product, business, or corporate success.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogent-hc.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-03-06</lastmod>
  </url>
  <url>
    <loc>https://www.cogent-hc.com/market-research-insights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-05</lastmod>
  </url>
  <url>
    <loc>https://www.cogent-hc.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-08</lastmod>
  </url>
  <url>
    <loc>https://www.cogent-hc.com/go-to-market-20</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-02-26</lastmod>
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